SB FIRE
Prepared by Jon Shaw
Thank you for your consideration
DELIVERING SERVICE AT THE HIGHEST LEVEL
Dedicated to serving the community
ALL THE WAYS WE SERVE
At San Bernardino fire, we strive to serve the community to the best of our ability. To that end we use the latest technology and tools to serve our community.
MARKETING STRATEGY
A journey through content
In order to have the maximum impact we can structure our content with the end user journey in mind. We taylor our content to take advantage of each platforms strengths.
1. Sart with short clips designed to stop the scroll
2. Link videos and drive traffic to a dedicated youtube channel
3. Link to website and make sure to have call to action and a reason for them to stay and get more information
San Bernardino Fire Department Embraces Cutting-Edge Technology for Enhanced Community Service
SAN BERNARDINO, CA — The San Bernardino Fire Department (SBFD) today announced significant advancements in its operational capabilities through the strategic integration of innovative technology. These efforts are part of a broader commitment to serving the community at the highest level of efficiency, safety, and responsiveness.
The SBFD is leveraging state-of-the-art tools to revolutionize everything from emergency response times to community engagement and preventative measures.
By adopting new technologies, we are not just upgrading our equipment; we are fundamentally transforming how we operate to ensure every resident receives the best service possible, especially when they need it most. We are committed to continuous improvement to serve at the highest level."
Key Technological Advancements
Advanced GIS Mapping Systems
Faster navigation, precise incident location, reduced response times
Predictive Analytics Software
Identifying high-risk areas for proactive deployment and resource allocation
IoT Sensors on Critical Equipment
Real-time health monitoring, ensuring apparatus readiness at all times
START WITH SHORTS
Start with youtube vertical shorts and IG short clips to catch attention.
Link to main youtube channel
Drive traffic to youtube channel
Deliver more info and detail with videos on channel
Link to web page
WEB PAGE CONTENT
Final destination for all content, and information. Give a reason to stay.
Call to action and subscribe
HOW TO MEASUER SUCCESS:
Data will be our guide. By deploying web tracking analytics we can tell if the path is being followed to the end. Most importantly data can help us understand where users are encountering road blocks.
Creating a path for our views to engage in our content will insure we are communicating our value to our users. Being accessible to the public insures they see how their tax dollars are being spent
MY PROVEN PROCESS
A mix of art and science
Define the goal at the outset. Knowing where we are going is the most important aspect of creating effective content. A deep understanding of what the needs are creates focus.
Design multiple plans to achieve the stated goal.
All creative decisions reflect the goals set out in the previous step.
Vetting and approval.
Work with client and stakeholders to decide on the best solution for the problem.
I present the solutions and get feedback on what the client feels is the best option.
Execute and deliver on time.
Execution should be the most straight forward part of the process. I develop and apply the appropriate workflow to insure the highest quality output.